​大會議程

DAY1 5/21(二)

09:00-09:30

報到入場

Local Participants Registration

 xxx

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09:30-09:40

開幕儀式

Opening Ceremony

歡迎致詞​

Welcome Speech

王興 / Yahoo奇摩董事總經理

Erika Wang / Managing Director of Taiwan, Verizon Media

 

柯文哲 / 台北市市長

Wen-Je, Ko / Mayor of Taipei City

09:40-10:40

​貴賓主題演講

Keynote Speech

​聚焦科技新未來  

打造優質影音共榮圈—全球影音內容媒合平台

Focus on New Technology, Build up Premium Content Ecosystem - Video Syndication

Marcel Hass / Verizon Media 全球影音內容媒合平台暨影音流量管理平台資深產品總監

Marcel Hass / Senior Director for Video Syndication and Video SSP, Verizon Media

10:40-11:00

中場休息

Coffee Break

 XXX

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11:00-12:00

媒體科技趨勢報告

Media Tech Trend

Observation

何謂創意事業的創新?

創新不止於科技,是改變人類行為

What is the innovation for CreativeBusiness
Innovation is not just Technology, it is about changing human behavior.

関龍太郎 / 泰國電通資深創意總監暨dentsu X泰國副執行創意總監

Ryutaro Seki / Senior Creative Director, Dentsu Thailand & Deputy Executive Creative Director , dentsu X Thailand

12:00-12:30

媒體科技趨勢報告

Media Tech Trend

Observation

5G時代的行銷

Marketing change with 5G 

吳惠文 / D2C集團亞太地區執行長暨台灣分公司總經理

Keibun Wu / Chief Executive Officer, D2C APAC& General Manager, D2C Taiwan

12:30-14:30

午餐休息

Luncheon

 XXX

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14:30-15:00

媒體科技趨勢報告

Media Tech Trend

Observation

消費者數據驅動下的敏捷行銷思維
People Data Driven - Agile Marketing Architecture Design

夏雨農 / 安索帕台灣數據暨客戶關係行銷總經理

Scott Hsia / General Manager, Data & CRM, Isobar Taiwan

15:00-15:40

媒體科技趨勢報告

Media Tech Trend

Observation

數位年代的生活進化——
臺灣、中國大陸、日本三地生活者日常生活的演變

Evolution of Life in the Digitization Era
How Sei-Katsu-Sha in Taiwan, Mainland China, and Japan are Transforming Their Everyday Lives

鐘鳴 / 博報堂生活綜研(上海)總經理暨首席研究員

Zhong Ming / General Manager & Chief Researcher , 
Hakuhodo Institute of Life and Living Shanghai Co., Ltd.

15:40-16:10

媒體科技趨勢報告

Media Tech Trend

Observation

碎片化數據整合 打造有情感的場景化精準行銷

Precision And Passion With every Shot 

邢慧 / Wavemaker中國Audience & Performance總經理

Tanya Xing / Audience & Performance General Manager, Wavemaker China

16:10-16:20

中場休息

Coffee Break

  XXX

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16:20-16:50

媒體科技產品發表

Media Tech Demonstration

女性影響力集結!打造女性媒體集團新局!

Consolidate women influence! Build up a brilliant female-oriented media group.

王憲邦 / 妞新聞創辦人暨執行長

Ben Wang / Founder & CEO, Niusnews

16:50-17:20

媒體科技產品發表

Media Tech Demonstration

天下雜誌——台灣第一家付費新聞媒體轉型之路

CommonWealth Magazine - The  Digital Transformation Story of First paid-content media in Taiwan

吳琬瑜 / 《天下雜誌》總編輯暨數位總編輯

Sara Wu / Managing Editor of CommonWealth Magazine

17:20-17:50

媒體科技產品發表

MediaTech Demonstration

電動機車的機會與挑戰

The opportunity and challenge of E-scooter industry.

陳彥揚 / Gogoro資深行銷總監

Yang Chen / Senior Marketing Director, Gogoro

 

 

DAY2 5/22(三)

09:00-09:30

報到入場

Local Participants Registration

 xxx

.

09:30-10:00

媒體科技趨勢報告

Media Tech Trend

Observation

萊雅應用人工智慧帶給消費者優質體驗和數位再進化 

L' Oréal brings consumers a meaningful experience through AI  and a digital evolution

羅煒茜 / 台灣萊雅行銷長

Paris Lo / Chief Marketing Officer, L' Oréal Taiwan

10:00-11:00

媒體科技趨勢報告

Media Tech Trend

Observation

啟動智慧行銷的時代:品牌如何成功挑戰新的行銷模式

Marketing in the Age of Machines : How successful brands are driving growth by challenging the new rules of marketing

Chris Stephenson / PHD亞太區策略規劃主管

Chris Stephenson / Head of Strategy and Planning, PHD APAC

11:00-11:20

中場休息

Coffee Break

 xx

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11:20-11:50

​媒體科技趨勢報告

Media Tech Trend

Observation

虛實整合行銷再進化

New Generation Approaches for Sales Promotion

王俞蓉 / LINE台灣廣告事業部副總經理

Susan Wang / Lead of Corporate Business Office, LINE TW

11:50-12:20

媒體科技趨勢報告

Media Tech Trend

Observation

無界營銷 

Marketing without boundaries

陳建銘 / adGeek共同創辦人暨執行長

Frank Chen / Co-Founder & CEO, adGeek

12:20-14:00

午餐休息

Luncheon

 xx

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14:00-14:30

媒體科技趨勢報告

Media Tech Trend

Observation

數位轉型的成與敗
Mindset & Value Make Better Digital Transformation

牛恆泰 / 凱絡媒體數位轉型副總經理

Geese Niu / VP of Digital Transformation, Carat Taiwan

14:30-15:00

媒體科技產品發表

Media Tech Demonstration

凜冬將至: 數位媒體面對內外威脅包夾的生存之道

Winter is coming: how digital media survives in the face of external and internal threats?

林聖鈞 / TenMax 騰學廣告科技營運總監

Jeremy Lin / Operation Director, TenMax Adtech Lab

15:00-15:30

媒體科技產品發表

Media Tech Demonstration

用科技呼吸:廣告代理商新篇章

Breathe with technology : a new chapter in advertising agencies

鍾嘉玲 / 聯廣傳播集團數位長

Amber Chung / Chief Digital Officer, United Communication Group

15:30-15:50

中場休息

Coffee Break

  xxx

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15:50-16:20

媒體科技產品發表

Media Tech Demonstration

大雜訊時代:口碑形式的遞移與應對技術

Viral Martech, migrating from advertising to influencing.

鄭育亨 / Qsearch業務總監

Eric Cheng / Chief Sales Officer, Qsearch

16:20-16:50

 xx

2018年台灣數位廣告量統計報告

DMA 2018 Taiwan Digital Advertising Statistics Report

王冠翔 / 安納特台灣總經理

Sean Wang / General Manager, Amnet Group TW

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