大會議程
DAY1 5/21(二)
09:00-09:30
報到入場
Local Participants Registration
xxx
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09:30-09:40
開幕儀式
Opening Ceremony
歡迎致詞
Welcome Speech
王興 / Yahoo奇摩董事總經理
Erika Wang / Managing Director of Taiwan, Verizon Media
柯文哲 / 台北市市長
Wen-Je, Ko / Mayor of Taipei City
09:40-10:40
貴賓主題演講
Keynote Speech
聚焦科技新未來
打造優質影音共榮圈—全球影音內容媒合平台
Focus on New Technology, Build up Premium Content Ecosystem - Video Syndication
Marcel Hass / Verizon Media 全球影音內容媒合平台暨影音流量管理平台資深產品總監
Marcel Hass / Senior Director for Video Syndication and Video SSP, Verizon Media
10:40-11:00
中場休息
Coffee Break
XXX
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11:00-12:00
媒體科技趨勢報告
Media Tech Trend
Observation
何謂創意事業的創新?
創新不止於科技，是改變人類行為
What is the innovation for CreativeBusiness
Innovation is not just Technology, it is about changing human behavior.
関龍太郎 / 泰國電通資深創意總監暨dentsu X泰國副執行創意總監
Ryutaro Seki / Senior Creative Director, Dentsu Thailand & Deputy Executive Creative Director , dentsu X Thailand
12:00-12:30
媒體科技趨勢報告
Media Tech Trend
Observation
5G時代的行銷
Marketing change with 5G
吳惠文 / D2C集團亞太地區執行長暨台灣分公司總經理
Keibun Wu / Chief Executive Officer, D2C APAC& General Manager, D2C Taiwan
12:30-14:30
午餐休息
Luncheon
XXX
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14:30-15:00
媒體科技趨勢報告
Media Tech Trend
Observation
消費者數據驅動下的敏捷行銷思維
People Data Driven - Agile Marketing Architecture Design
夏雨農 / 安索帕台灣數據暨客戶關係行銷總經理
Scott Hsia / General Manager, Data & CRM, Isobar Taiwan
15:00-15:40
媒體科技趨勢報告
Media Tech Trend
Observation
數位年代的生活進化——
臺灣、中國大陸、日本三地生活者日常生活的演變
Evolution of Life in the Digitization Era
How Sei-Katsu-Sha in Taiwan, Mainland China, and Japan are Transforming Their Everyday Lives
鐘鳴 / 博報堂生活綜研（上海）總經理暨首席研究員
Zhong Ming / General Manager & Chief Researcher ,
Hakuhodo Institute of Life and Living Shanghai Co., Ltd.
15:40-16:10
媒體科技趨勢報告
Media Tech Trend
Observation
碎片化數據整合 打造有情感的場景化精準行銷
Precision And Passion With every Shot
邢慧 / Wavemaker中國Audience & Performance總經理
Tanya Xing / Audience & Performance General Manager, Wavemaker China
16:10-16:20
中場休息
Coffee Break
XXX
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16:20-16:50
媒體科技產品發表
Media Tech Demonstration
女性影響力集結！打造女性媒體集團新局！
Consolidate women influence! Build up a brilliant female-oriented media group.
王憲邦 / 妞新聞創辦人暨執行長
Ben Wang / Founder & CEO, Niusnews
16:50-17:20
媒體科技產品發表
Media Tech Demonstration
天下雜誌——台灣第一家付費新聞媒體轉型之路
CommonWealth Magazine - The Digital Transformation Story of First paid-content media in Taiwan
吳琬瑜 / 《天下雜誌》總編輯暨數位總編輯
Sara Wu / Managing Editor of CommonWealth Magazine
17:20-17:50
媒體科技產品發表
MediaTech Demonstration
電動機車的機會與挑戰
The opportunity and challenge of E-scooter industry.
陳彥揚 / Gogoro資深行銷總監
Yang Chen / Senior Marketing Director, Gogoro
DAY2 5/22(三)
09:00-09:30
報到入場
Local Participants Registration
xxx
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09:30-10:00
媒體科技趨勢報告
Media Tech Trend
Observation
萊雅應用人工智慧帶給消費者優質體驗和數位再進化
L' Oréal brings consumers a meaningful experience through AI and a digital evolution
羅煒茜 / 台灣萊雅行銷長
Paris Lo / Chief Marketing Officer, L' Oréal Taiwan
10:00-11:00
媒體科技趨勢報告
Media Tech Trend
Observation
啟動智慧行銷的時代：品牌如何成功挑戰新的行銷模式
Marketing in the Age of Machines : How successful brands are driving growth by challenging the new rules of marketing
Chris Stephenson / PHD亞太區策略規劃主管
Chris Stephenson / Head of Strategy and Planning, PHD APAC
11:00-11:20
中場休息
Coffee Break
xx
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11:20-11:50
媒體科技趨勢報告
Media Tech Trend
Observation
虛實整合行銷再進化
New Generation Approaches for Sales Promotion
王俞蓉 / LINE台灣廣告事業部副總經理
Susan Wang / Lead of Corporate Business Office, LINE TW
11:50-12:20
媒體科技趨勢報告
Media Tech Trend
Observation
無界營銷
Marketing without boundaries
陳建銘 / adGeek共同創辦人暨執行長
Frank Chen / Co-Founder & CEO, adGeek
12:20-14:00
午餐休息
Luncheon
xx
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14:00-14:30
媒體科技趨勢報告
Media Tech Trend
Observation
數位轉型的成與敗
Mindset & Value Make Better Digital Transformation
牛恆泰 / 凱絡媒體數位轉型副總經理
Geese Niu / VP of Digital Transformation, Carat Taiwan
14:30-15:00
媒體科技產品發表
Media Tech Demonstration
凜冬將至: 數位媒體面對內外威脅包夾的生存之道
Winter is coming: how digital media survives in the face of external and internal threats?
林聖鈞 / TenMax 騰學廣告科技營運總監
Jeremy Lin / Operation Director, TenMax Adtech Lab
15:00-15:30
媒體科技產品發表
Media Tech Demonstration
用科技呼吸：廣告代理商新篇章
Breathe with technology : a new chapter in advertising agencies
鍾嘉玲 / 聯廣傳播集團數位長
Amber Chung / Chief Digital Officer, United Communication Group
15:30-15:50
中場休息
Coffee Break
xxx
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15:50-16:20
媒體科技產品發表
Media Tech Demonstration
大雜訊時代：口碑形式的遞移與應對技術
Viral Martech, migrating from advertising to influencing.
鄭育亨 / Qsearch業務總監
Eric Cheng / Chief Sales Officer, Qsearch
16:20-16:50
xx
2018年台灣數位廣告量統計報告
DMA 2018 Taiwan Digital Advertising Statistics Report
王冠翔 / 安納特台灣總經理
Sean Wang / General Manager, Amnet Group TW