.

09:00-09:30

報到入場

Local Participants Registration

 xxx

羅煒茜 / 台灣萊雅行銷長

Paris Lo / Chief Marketing Officer, L' Oréal Taiwan

09:30-10:00

媒體科技趨勢報告

Media Tech Trend

Observation

萊雅應用人工智慧帶給消費者優質體驗和數位再進化 

L' Oréal brings consumers a meaningful experience through AI  and a digital evolution

Chris Stephenson / PHD亞太區策略規劃主管

Chris Stephenson / Head of Strategy and Planning, PHD APAC

10:00-11:00

媒體科技趨勢報告

Media Tech Trend

Observation

啟動智慧行銷的時代:品牌如何成功挑戰新的行銷模式

Marketing in the Age of Machines : How successful brands are driving growth by challenging the new rules of marketing

.

11:00-11:20

中場休息

Coffee Break

 xx

王俞蓉 / LINE台灣廣告事業部副總經理

Susan Wang / Lead of Corporate Business Office, LINE TW

11:20-11:50

​媒體科技趨勢報告

Media Tech Trend

Observation

虛實整合行銷再進化

New Generation Approaches for Sales Promotion

陳建銘 / adGeek共同創辦人暨執行長

Frank Chen / Co-Founder & CEO, adGeek

11:50-12:20

媒體科技趨勢報告

Media Tech Trend

Observation

無界營銷 

Marketing without boundaries

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12:20-14:00

午餐休息

Luncheon

 xx

牛恆泰 / 凱絡媒體數位轉型副總經理

Geese Niu / VP of Digital Transformation, Carat Taiwan

14:00-14:30

媒體科技趨勢報告

Media Tech Trend

Observation

數位轉型的成與敗
Mindset & Value Make Better Digital Transformation

林聖鈞 / TenMax 騰學廣告科技營運總監

Jeremy Lin / Operation Director, TenMax Adtech Lab

14:30-15:00

媒體科技產品發表

Media Tech Demonstration

凜冬將至: 數位媒體面對內外威脅包夾的生存之道

Winter is coming: how digital media survives in the face of external and internal threats?

鍾嘉玲 / 聯廣傳播集團數位長

Amber Chung / Chief Digital Officer, United Communication Group

15:00-15:30

媒體科技產品發表

Media Tech Demonstration

用科技呼吸:廣告代理商新篇章

Breathe with technology : a new chapter in advertising agencies

.

15:30-15:50

中場休息

Coffee Break

  xxx

鄭育亨 / Qsearch業務總監

Eric Cheng / Chief Sales Officer, Qsearch

15:50-16:20

媒體科技產品發表

Media Tech Demonstration

大雜訊時代:口碑形式的遞移與應對技術

Viral Martech, migrating from advertising to influencing.

王冠翔 / 安納特台灣總經理

Sean Wang / General Manager, Amnet Group TW

16:20-16:50

 xx

2018年台灣數位廣告量統計報告

DMA 2018 Taiwan Digital Advertising Statistics Report

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