Theme of Media Tech 2022

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餅乾不見了，怎麼辦？
Cookieless Impact

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Cookieless餅乾不見了，怎麼辦？Cookie是餅乾，但也不是真的餅乾！
不管是真的假的，餅乾不見了！Cookieless！卻真的有可能餓死！因為Cookieless之後，顧客有可能不見了，消費者有可能不會再購買你的產品或是使用你的服務，因為你失去了與你顧客溝通的管道，無法精準地找到最可能成為你的顧客的消費者。
 

Cookieless之後該怎麼辦？這個從2020年就開始被MediaTech及Martech討論的議題及困境。在2022年終於有了明朗的曙光及令廣告行銷產業愉快的答案。解決Cookieless衝激之後的應變的方式及工具，在2022年的Media Tech大會將會廣泛的被討論及示範。從概念的重新建構到實務的操作演練，將成為《2022媒體科技大會MediaTech》核心議題。
 

沒有了餅乾之後……CDP（Customer Data Platform）客戶資料平台的建立是不是一個合理有效的解決方案？CDP又該如何建立？CDP又該具有哪些特點跟功能？CDP又該如何導AI來建立系統？除了CDP還有沒有其他創新合理的方法？

答案也許就在《2022媒體科技大會MediaTech》！

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Cookieless, means that the cookies are gone, and how do we deal with that? 

The cookies we're talking about here are not snacks. But whether these are real cookies or not, they’re gone! Cookieless! 

 

Unfortunately, we might actually starve to death because of that. We might as well lose our consumers along with the loss of Cookies. Cookies support companies to target ads down to the level of the individual, without it it’s like disconnect with consumers.The lack of cookie-based tracking makes it more difficult to find target audiences precisely.

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So what do we do once we’re under a Cookieless environment? This is the main issue Media Tech and Martech have been discussing since 2020. Luckily, we finally see the break of dawn and have a pleasant answer for (digital) marketing industries.

 

We are going to discuss and display the tools that support us deal with the impact of the Cookieless future in Media Tech in 2022. The main subject of Media Tech in 2022 will be reconstructing the concept of it and putting it into practice.

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Without Cookies…Is building CDPs（Customer Data Platform）an effective solution?

How to build CDPs? What are the key features of CDPs and what are they capable of?

How Do CDPs leverage Artificial Intelligence (AI)? Are there other innovative and effective solutions besides CDPs?

 

The answers might just be in Media Tech in 2022!

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