![title0418.png](https://static.wixstatic.com/media/35bc44_db3cd87346b248e3a1d8b50ecb227df9~mv2.png/v1/fill/w_980,h_594,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/35bc44_db3cd87346b248e3a1d8b50ecb227df9~mv2.png)
What is Meaia Tech?
《Media Tech媒體科技大會》由滾石文化於2018年首次舉辦,是一個匯集行銷創意與數位科技開發者的展示平台!《Media Tech媒體科技大會》透過主題演講、媒體科技趨勢報告、媒體科技新工具發表與年度媒體報告發表4大主題,將催化文化創意與數位科技整合、媒合新創與行銷產業,創造出開發者產品交流應用機會。藉此培育台灣媒體與行銷產業,擁有數位轉型的創新應變力,因應逐漸茁壯的數位環境市場。
今年《Media Tech媒體科技大會》將邁入第5屆,過去4年,邀請國內外超過30名產業菁英,累積超過10,000人次學員參與,大力凝聚產業發展。已成為台灣目前唯一,與媒體產業最相關、最重要的B2B廣告活動,極具影響力的年度盛會!
“Media Tech” aims to trigger the integration between cultural creativity plus digital technology, to match the startups plus marketing sectors, to create the crossover between developers plus application via the four ways of keynote speech, trends of new media technology, sharing of new media tools so as the annual media reports across the whole congress.
This is the fifth “Media Tech” in 2022, in the previous years, more than thirty speakers from Taiwan and overseas were invited with more than 10K of participants involved accumulatively to consolidate the industrial development. Obviously, “Media Tech” is the only and most influential annual event with media relevancy and the most important B2B activities in Taiwan currently.
![about.png](https://static.wixstatic.com/media/35bc44_5e54d914f8d64eec895e3c5cbb3aae22~mv2.png/v1/fill/w_332,h_125,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/about.png)
總策展人
![段鍾沂.png](https://static.wixstatic.com/media/35bc44_511c497e07a84c0ebf39df9ef5554360~mv2.png/v1/crop/x_3239,y_685,w_4266,h_4215/fill/w_154,h_152,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%E6%AE%B5%E9%8D%BE%E6%B2%82.png)
段鍾沂
滾石文化董事長暨發行人
策展人
![李宗柱.png](https://static.wixstatic.com/media/35bc44_c1aeee9378a64abeade59764863d6a51~mv2.png/v1/crop/x_1058,y_1050,w_4861,h_4802/fill/w_154,h_152,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%E6%9D%8E%E5%AE%97%E6%9F%B1.png)
李宗柱
夢之怪物創意總監
![Mouse_02.png](https://static.wixstatic.com/media/35bc44_604a7320bca24111b71c5a6bd17334fc~mv2.png/v1/crop/x_1734,y_896,w_1088,h_1071/fill/w_154,h_152,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Mouse_02.png)
施俊宇
網路基因
資訊股份有限公司
總經理
![張貽銘.png](https://static.wixstatic.com/media/35bc44_f2ff79318fa14aa3a0777ee88c4e0397~mv2.png/v1/crop/x_215,y_162,w_959,h_957/fill/w_154,h_154,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%E5%BC%B5%E8%B2%BD%E9%8A%98.png)
張詒銘
偉門智威
科技長
![陳建銘.png](https://static.wixstatic.com/media/35bc44_83f1005d68f843a08a07a0e4dc7fd5cf~mv2.png/v1/crop/x_446,y_358,w_1109,h_1095/fill/w_154,h_152,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%E9%99%B3%E5%BB%BA%E9%8A%98.png)
陳建銘
Cyntelli科技
&adGeek
行銷顧問公司執行長
![Yves_20220330.png](https://static.wixstatic.com/media/35bc44_1be25140dbf2460d9959cf6314b30bf5~mv2.png/v1/crop/x_159,y_251,w_769,h_759/fill/w_154,h_152,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Yves_20220330.png)
黃逸甫
聖洋科技執行長
![Nathan Chiu.png](https://static.wixstatic.com/media/35bc44_263eb2e7729c4f9cad96dcb37a9a78c3~mv2.png/v1/crop/x_0,y_0,w_2121,h_2090/fill/w_154,h_152,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Nathan%20Chiu.png)
邱繼弘
台北市數位行銷經營協會(簡稱DMA) 理事長暨聖洋科技董事長
![grace_huang (final).png](https://static.wixstatic.com/media/35bc44_2936351988564fa084eb7895c0c9a6cc~mv2.png/v1/crop/x_134,y_27,w_787,h_779/fill/w_154,h_152,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/grace_huang%20(final).png)
黃秀雅
Yahoo奇摩
企業行銷部總監
![梁煜妮.png](https://static.wixstatic.com/media/35bc44_dd5fa4d74b9f4af7925a5d0306048d92~mv2.png/v1/crop/x_213,y_133,w_1517,h_1500/fill/w_154,h_152,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%E6%A2%81%E7%85%9C%E5%A6%AE.png)
梁煜妮
煜品牌公關事業社
創辦人
What is Meaia Tech?
《Media Tech媒體科技大會》由滾石文化於2018年首次舉辦,是一個匯集行銷創意與數位科技開發者的展示平台!《Media Tech媒體科技大會》透過主題演講、媒體科技趨勢報告、媒體科技新工具發表與年度媒體報告發表4大主題,將催化文化創意與數位科技整合、媒合新創與行銷產業,創造出開發者產品交流應用機會。藉此培育台灣媒體與行銷產業,擁有數位轉型的創新應變力,因應逐漸茁壯的數位環境市場。
今年《Media Tech媒體科技大會》將邁入第5屆,過去4年,邀請國內外超過30名產業菁英,累積超過10,000人次學員參與,大力凝聚產業發展。已成為台灣目前唯一,與媒體產業最相關、最重要的B2B廣告活動,極具影響力的年度盛會!
“Media Tech” aims to trigger the integration between cultural creativity plus digital technology, to match the startups plus marketing sectors, to create the crossover between developers plus application via the four ways of keynote speech, trends of new media technology, sharing of new media tools so as the annual media reports across the whole congress.
This is the fifth “Media Tech” in 2022, in the previous years, more than thirty speakers from Taiwan and overseas were invited with more than 10K of participants involved accumulatively to consolidate the industrial development. Obviously, “Media Tech” is the only and most influential annual event with media relevancy and the most important B2B activities in Taiwan currently.
![about.png](https://static.wixstatic.com/media/35bc44_5e54d914f8d64eec895e3c5cbb3aae22~mv2.png/v1/fill/w_332,h_125,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/about.png)
總策展人
![段鍾沂.png](https://static.wixstatic.com/media/35bc44_511c497e07a84c0ebf39df9ef5554360~mv2.png/v1/crop/x_3239,y_685,w_4266,h_4215/fill/w_154,h_152,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%E6%AE%B5%E9%8D%BE%E6%B2%82.png)
段鍾沂
滾石文化董事長暨發行人
策展人
![李宗柱.png](https://static.wixstatic.com/media/35bc44_c1aeee9378a64abeade59764863d6a51~mv2.png/v1/crop/x_1058,y_1050,w_4861,h_4802/fill/w_154,h_152,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%E6%9D%8E%E5%AE%97%E6%9F%B1.png)
李宗柱
夢之怪物
創意總監
![Mouse_02.png](https://static.wixstatic.com/media/35bc44_604a7320bca24111b71c5a6bd17334fc~mv2.png/v1/crop/x_1734,y_896,w_1088,h_1071/fill/w_154,h_152,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Mouse_02.png)
施俊宇
網路基因 總經理
![張貽銘.png](https://static.wixstatic.com/media/35bc44_f2ff79318fa14aa3a0777ee88c4e0397~mv2.png/v1/crop/x_215,y_162,w_959,h_957/fill/w_154,h_154,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%E5%BC%B5%E8%B2%BD%E9%8A%98.png)
張詒銘
偉門智威
科技長
![陳建銘.png](https://static.wixstatic.com/media/35bc44_83f1005d68f843a08a07a0e4dc7fd5cf~mv2.png/v1/crop/x_446,y_358,w_1109,h_1095/fill/w_154,h_152,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%E9%99%B3%E5%BB%BA%E9%8A%98.png)
陳建銘
Cyntelli科技
&adGeek行銷顧問公司執行長
![FredaShao2.png](https://static.wixstatic.com/media/35bc44_2d3bc09ed2214c0ba5df7f3b22944ee3~mv2.png/v1/crop/x_285,y_125,w_1074,h_1061/fill/w_154,h_152,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/FredaShao2.png)
邵懿文
電通行銷傳播集團
數位長
![Nathan Chiu.png](https://static.wixstatic.com/media/35bc44_263eb2e7729c4f9cad96dcb37a9a78c3~mv2.png/v1/crop/x_0,y_0,w_2121,h_2090/fill/w_154,h_152,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Nathan%20Chiu.png)
邱繼弘
台北市數位行銷經營協會理事長暨
聖洋科技董事長
![Yves_20220330.png](https://static.wixstatic.com/media/35bc44_1be25140dbf2460d9959cf6314b30bf5~mv2.png/v1/crop/x_159,y_251,w_769,h_759/fill/w_154,h_152,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Yves_20220330.png)
黃逸甫
聖洋科技
執行長
![grace_huang (final).png](https://static.wixstatic.com/media/35bc44_2936351988564fa084eb7895c0c9a6cc~mv2.png/v1/crop/x_134,y_27,w_787,h_779/fill/w_154,h_152,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/grace_huang%20(final).png)
黃秀雅
Yahoo奇摩
企業行銷部總監
![梁煜妮.png](https://static.wixstatic.com/media/35bc44_dd5fa4d74b9f4af7925a5d0306048d92~mv2.png/v1/crop/x_213,y_133,w_1517,h_1500/fill/w_154,h_152,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%E6%A2%81%E7%85%9C%E5%A6%AE.png)
梁煜妮
煜品牌公關事業社
創辦人
Theme of Media Tech 2022
餅乾不見了,怎麼辦?
Cookieless Impact
Cookieless餅乾不見了,怎麼辦?Cookie是餅乾,但也不是真的餅乾!
不管是真的假的,餅乾不見了!Cookieless!卻真的有可能餓死!因為Cookieless之後,顧客有可能不見了,消費者有可能不會再購買你的產品或是使用你的服務,因為你失去了與你顧客溝通的管道,無法精準地找到最可能成為你的顧客的消費者。
Cookieless之後該怎麼辦?這個從2020年就開始被MediaTech及Martech討論的議題及困境。在2022年終於有了明朗的曙光及令廣告行銷產業愉快的答案。解決Cookieless衝激之後的應變的方式及工具,在2022年的Media Tech大會將會廣泛的被討論及示範。從概念的重新建構到實務的操作演練,將成為《2022媒體科技大會MediaTech》核心議題。
沒有了餅乾之後……CDP(Customer Data Platform)客戶資料平台的建立是不是一個合理有效的解決方案?CDP又該如何建立?CDP又該具有哪些特點跟功能?CDP又該如何導AI來建立系統?除了CDP還有沒有其他創新合理的方法?
答案也許就在《2022媒體科技大會MediaTech》!
Cookieless, means that the cookies are gone, and how do we deal with that?
The cookies we're talking about here are not snacks. But whether these are real cookies or not, they’re gone! Cookieless!
Unfortunately, we might actually starve to death because of that. We might as well lose our consumers along with the loss of Cookies. Cookies support companies to target ads down to the level of the individual, without it it’s like disconnect with consumers.The lack of cookie-based tracking makes it more difficult to find target audiences precisely.
So what do we do once we’re under a Cookieless environment? This is the main issue Media Tech and Martech have been discussing since 2020. Luckily, we finally see the break of dawn and have a pleasant answer for (digital) marketing industries.
We are going to discuss and display the tools that support us deal with the impact of the Cookieless future in Media Tech in 2022. The main subject of Media Tech in 2022 will be reconstructing the concept of it and putting it into practice.
Without Cookies…Is building CDPs(Customer Data Platform)an effective solution?
How to build CDPs? What are the key features of CDPs and what are they capable of?
How Do CDPs leverage Artificial Intelligence (AI)? Are there other innovative and effective solutions besides CDPs?
The answers might just be in Media Tech in 2022!
大會議程
講師介紹
聯絡我們
聯絡人
Vivian 洪
電話:+886-2-2721-6121 Ext.358
傳真:+886-2-2775-4870
聯絡地址
滾石文化股份有限公司
106台北市大安區光復南路290巷1號6樓之1